Digital Marketing

About this book

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media, and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition offers comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. It links marketing theory with practical business experience through case studies from cutting-edge companies such as ASOS, Spotify, Zalando, and Zappos, helping students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.