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PDF · 电子版 Key Strategy Tools: 88 Tools for Every Manager to Build a Winning Strategy

Key Strategy Tools: 88 Tools for Every Manager to Build a Winning Strategy

Vaughan Evans
¥30.00
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Subject
Business Studies
Publisher
Pearson
Language
English
Format
PDF 电子版
ISBN
9781292328355
Published
2020-07-17

About this book

Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straightforward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgne's Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. This edition introduces you to recent leading strategic thinking such as Markides' Fast Second, McGrath's Discovery-driven Growth, Blank and Ries' Lean Start-ups, and Martin's Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.

Business Studies Pearson

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